The day has come in EDM where 9 year old kids DJ as headliners at the worlds top EDM festivals, Reality TV personalities become superstar DJs, Porn stars turn DJs, and Paris Hilton Makes More Money DJ’ing Than Deadmau5 & Tiesto, Combined.
Lots of people think this is the end of EDM. Many speculate they know when EDM will die. So, Is EDM dead? The short answer is, No. Not even close. 2015 will be the ‘End of EDM’ which in turn, will actually be the beginning of EDM. What does that mean? EDM is not dead, it’s just evolving.
People have now become way more familiar with what the word EDM and what it really is. Electronic dance music. Yes. Mostly because of the internet, social media, and the radio. But some think that this means all electronic dance music is some high pitch build up with a 4×4 beat and multiple drops that keep hitting you over the head again and again, something like a song from the top 100 Beatport charts. Yes thats dance music. Its also shit music, inspired by last weeks top 100 beatport chart hit. Sounding very similar, if not exactly the same song but one different note. Usually made by a ghost producer, Pumped out and produced in a hurry as fast as possible, Which is then sold to the highest bidder, and the original producer taking no credit.
What a lot of people didn’t know about EDM the past 5 years was that EDM also has a softer side, A side that is now making more people curious. Porter Robinson said it himself he is tired of electro bangers with build ups and drops.
2014 reveals a huge explosion in EDM, specifically in America. And what was dominated by mainstream festivals and large clubs is now being diversified more and more.
Hip hop or Trance? Who cares, its beautiful. A new age of music is here, Explore the worlds EDM.
Consider the following points from Crossfadr.com
1. EDM at the Grammys
If you’re a dance music fan, reading the Grammys’ nominations is always great for a laugh. The long-running American awards ceremony can’t ever seem to get it right.
15 years ago, we saw a dance music category get awarded to the Baha Men, and the few years after, nominations went to pop stars. The mid- to late-‘00s started to look up, with New Order, Goldfrapp, The Chemical Brothers, and Kylie Minogue getting nods, but whoever selects the artists seems behind the times. Yes, “Guilt Is a Useless Emotion” was a great synthpop single in the late aughts, but how could anyone miss electro house or trance?
2015’s ceremony had its moments. Nominations finally reflect a greater range of relevant performers: Basement Jaxx, Disclosure, Duke Dumont, Zhu, Aphex Twin, Deadmau5, Mat Zo, Audien, and Kaskade, to name a few. Yet, the results were disappointing. Best Dance Recording went to Clean Bandit’s “Rather Be” – are light four-to-the-floor beats and some synth strings all it takes for a track to be considered “dance” these days?
As well, Tiesto won for his remix of John Legend’s “All of Me” in the Best Remixed Recording, Non-Classical – great, if it were 2005. Where were the Grammys when Tiesto released “Adagio for Strings,” an easily superior track?
2. Commercialism’s an Uncertain Thing
SFX Entertainment’s Robert F.X. Sillerman took his company public at the end of 2013, and according to Forbes, his stock’s shares have plummeted more than 70 percent.
Sillerman now wants to go private with SFX, all while the company continues to gobble up dance music festivals and has a partnership with T-Mobile planned. Yet, behaving poorly in meetings and underestimating shares point to the notion that Sillerman still can’t see a clear future with his company.
3. Listeners Are Growing Up
Dance music purists have claimed the Millennials enthralled by EDM would eventually expand their palates and turn toward the underground for something different and more authentic.
Perhaps that’s happened a bit, but simultaneously, what’s being considered mainstream dance music has gone beyond the clichéd build-drop-build-drop structure. Listeners still go after it – you can hear it in any Beatport 100 Dirty Dutch track – but shifts indicate they crave something more.
NPR pointed this out by stating dance music is becoming more of an easy-listening style. Poor choice of a concept and headline, yes, but the article has a point: At least over here, the aggressive character dominating festivals is being swiped out with something lighter.
That direction, on the other hand, seems to branch out along multiple paths. On one hand, some producers, like Calvin Harris and Avicii, have turned purely pop, collaborating with Ellie Goulding and Robbie Williams, respectively. The synths shimmer, there are some builds, but drops aren’t hitting the listener over the head again and again.
Another is the emergence of deep house. Say what you want about performers like Oliver Heldens, Gorgon City, Tchami, and the rest, but the softer, more minimal, and organic character marks a slower change of pace. Listeners and concert-goers aren’t looking to rage; instead, it’s time to feel the groove.
As a contrast to this, the Ultra Music Festival is looking to crack down on drug use, and that’s involved a change in policies. The festival should skew older – no one under 18 is admitted – and plans to have a zero-tolerance policy toward drug usage. How that plan will be executed, especially considering Ultra’s massive and growing size, has yet to be seen.
Yet, Ultra’s decision comes after a year of criticism against festival and concert culture involving dance music. Last year, we saw venues consider banning the genre, all while deaths and hospitalizations related to MDMA continue to be an issue. Coupled with the Resistance Stage catering to an underground audience, could such a change mean that the prototypical American dance music festival is deciding to chill out and mature?
Dance music’s popularity doesn’t seem to be going anywhere – for now, at least. But with mainstream music poised to evolve yet again, what do you think will happen this year? Has EDM bit the dust, or are we on the edge of something completely different?
With EDM only being mainstream for a few years, and not evolving much, There is still so much more electronic music has to offer, and people are learning more and more of it everyday. From hard style and hardcore EDM, to gentle ambient and down tempo chillout EDM.
Or just keep up with the latest EDM Ranks news and Top 100 DJs for the next best EDM songs and DJs.
EDM is not dead, it’s just evolving.